Apples iphone 17 launch september 9 what to expect and Apple will hold an event on Sept. 9, the company announced in a press release Tuesday. The iPhone 17 and new Apple Watch are expected to be unveiled, among other products.

Apple rarely shares details about upcoming products before announcing them, but has unveiled new iPhones in September since 2012. The invitation carries the tagline “Awe dropping.”

Apple’s September event, held at the company’s Apple Park campus in Cupertino, California, is considered the tech giant’s biggest event of the year.

Apples iphone 17 launch september 9 what to expect and A new iPhone,

Apple’s biggest moneymaker, is eagerly anticipated, but only time will tell whether it will be worth investing in the latest model for consumers in these times of tight budgets. Wall Street will likely view the announcements as a barometer of whether Apple will continue to innovate, especially in the age of artificial intelligence.

This year, the stakes are particularly high after Apple postponed a major upgrade to its digital assistant Siri — an upgrade that could have helped the company catch up with OpenAI’s ChatGPT and Google’s Gemini. Investors praised Apple’s July report for strong iPhone sales despite the AI ​​setback.

However, Apple touted last year’s iPhone 16 as “designed for Apple Intelligence,” a strategy the company could continue into 2025 as rivals like Google ramp up their own AI efforts.

Employees talk to customers as the new iPhone 16 series smartphones go on sale at an Apple Store in Beijing, China, on Sept. 20, 2024.

Employees talk to customers as the new iPhone 16 series smartphones go on sale at an Apple Store in Beijing, China, on Sept. 20, 2024. Florence Lo/Reuters

Apples iphone 17 launch september 9 what to expect and According to Bloomberg, Apple is focusing this year on wooing consumers with a super-thin iPhone. The company is expected to launch a new model that is essentially the iPhone’s MacBook Air: significantly slimmer, but potentially at the expense of battery life and camera, the report says.

A new iPhone design could revive interest in smartphones at a time when most people are only upgrading out of necessity, according to data from market research firm Consumer Intelligence Research Partners. While virtually every other smartphone maker has launched foldable smartphones, the iPhone’s design has barely changed in recent years.

Apple’s attempts to attract buyers with iPhones in varying sizes have largely failed. Apple discontinued the iPhone Mini after just two generations. And the larger iPhone 16 Plus will account for only 5% to 10% of Apple’s shipments through July 2024, according to Ming-Chi Kuo of TF International Securities, an analyst known for his Apple product forecasts. He also predicts that Apple will phase out the Plus model from its iPhone lineup in 2025.

In addition to a new, slimmer version

Apple is expected to introduce a standard version of the iPhone 17 and new Pro models. Apple typically upgrades its standard models with new processors and incremental improvements to camera and battery life. Compared to the standard models, the Pro models offer more advanced cameras, larger screens, slightly more powerful processors and a titanium design.

This important announcement comes as Apple continues to grapple with the effects of tariffs imposed by President Donald Trump. CEO Tim Cook told analysts in July that he expected tariffs of $1.1 billion in the third quarter.

Apple has moved the production of most iPhones for the United States to India to reduce its reliance on China, the center of smartphone production. While tariffs on most Indian products are expected to double to 50% on Wednesday, smartphones are an exception.

Trump has also indicated that Apple will not be affected by the upcoming 100 percent tariffs on semiconductors. The president said that companies that manufacture in the United States will not be subject to the tariffs. Apple announced earlier this month that it would invest $600 billion to expand its U.S. operations, including building a domestic supply chain for its chips.

Clarification: An updated version of this article clarifies when the tariffs on Indian imports will take effect.